Published October 2026
I'd read that there is an airport called Heathrow and it sells limited edition thingies and last-minute items. Perhaps it's related; maybe not. It seems that Heathrow's staple revenue comes from card partnerships.
This one is slightly different, but the gist is airlines are managing to survive not because of selling seats but rather the loyalty programs they've launched.
Their operational loss is almost equal to their profits from flight revenue. For example, Delta Air Lines had a revenue of ~$6B USD and a loss of ~$5B USD.
See chart. As a solution, loyalty programs with card companies have popped up in the last decade. In essence:
During the Corona quarantine as well, airlines used their loyalty programs as collateral for emergency loans. Recently Delta got ~$2B USD from Amex and Chase sent somewhere around $800M USD to United, driving home the importance of loyalty programs in the survival of airline giants.